TBDclimate change
Leadership
What Buyers Want Today: A Demystified Home Purchase
Fact is — whether or not homebuilders commit to it or invest in it — customer experience happens.
Together with
Westwood Insurance Agency
Leadership
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
Together with
Westwood Insurance Agency
Leadership
How This Summer's Heat Wave Impacts Building's Talent Crisis
This Summer's snap test of whether homebuilding business culture's really ready to move in a positive direction on solving its skilled frontline worker crisis is plain as day, on the thermostat.
Land
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Together with
Westwood Insurance Agency
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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climate change
Leadership 04.03.24
What Buyers Want Today: A Demystified Home Purchase
Fact is — whether or not homebuilders commit to it or invest in it — customer experience happens.
Leadership 07.27.23
How Buyers Navigate A Trickier Homeowners Insurance Era
With affordability as a key driver – especially among entry-level, first-time buyers – a clear, cost-effective, and reliable insurance solution becomes its own force factor.
Leadership 07.21.23
How This Summer's Heat Wave Impacts Building's Talent Crisis
This Summer's snap test of whether homebuilding business culture's really ready to move in a positive direction on solving its skilled frontline worker crisis is plain as day, on the thermostat.
Land 06.07.23
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership 05.18.23
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
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