TBDBrief
TBD Brief Posts
Products
The Great Lumber Lag Of 2021: Here's Why High Prices Stick
A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.
Marketing & Sales
The Builder's Dilemma: Defeatism Or Determination
Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.
Policy
Help Wanted: 'The Most Powerful And Consequential Job In Housing'
The newly-open FHFA permanent director position has become a lightning rod for battles over government's role in housing's affordability crisis.
Marketing & Sales
As Wage Vs. Price Wedge Widens, Interest Rates Matter More
The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.
Marketing & Sales
Sneak Peak: As Sales Top Out, Signs Of Softening Multiply
Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.
Marketing & Sales
The Builder's Dilemma: Defeatism Or Determination
Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.
Marketing & Sales
As Wage Vs. Price Wedge Widens, Interest Rates Matter More
The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Brief
Products 07.07.21
The Great Lumber Lag Of 2021: Here's Why High Prices Stick
A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.
Marketing & Sales 07.06.21
The Builder's Dilemma: Defeatism Or Determination
Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.
Policy 07.06.21
Help Wanted: 'The Most Powerful And Consequential Job In Housing'
The newly-open FHFA permanent director position has become a lightning rod for battles over government's role in housing's affordability crisis.
Marketing & Sales 07.01.21
As Wage Vs. Price Wedge Widens, Interest Rates Matter More
The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.
Marketing & Sales 07.01.21
Sneak Peak: As Sales Top Out, Signs Of Softening Multiply
Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.
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