Marketing & Sales

How A Homebuilder Stands Out In Florida's Fierce Competitive Arena

"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes

Marketing & Sales

Camillo Weds Its Brand Family With A Newly-Spoken Vow: Opening Doors

An inside and up-close look at the branding and future-focus of one of America's biggest builders you may never have heard of ... until now.

Marketing & Sales

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.

Marketing & Sales

8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again

Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.