TBDBaby Boom
Marketing & Sales
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Baby Boom
Marketing & Sales 08.25.21
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 08.20.21
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
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