Leadership

Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours

With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.

Marketing & Sales

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Capital

Price Tolerance Levels Get Tested In Math Of Household Growth

Market imbalance -- a chronic shortage of housing production -- means households lack leverage to bring prices back to earth.

Leadership

Material Crisis Can Pivot Into Material Opportunity: Here's How

Choked off supply – like now, where at every turn, fatal-error bottlenecks, with temporary but indefinite timelines for restoration of normalized channel volume, clog visibility – can and will quell demand. Where's the opportunity?