TBDartificial intelligence
Technology
Home Tech Influencer Honored With Leaders In Other Sectors
Toll Brothers president of Smart Home Technologies Felicia Ratka recognized by Women We Admire as a Top 50 Tech leader.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Leadership
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Policy
In Digital ID Era, Property And Privacy Enter Brave New World
The inevitability of an industry standard property identification record -- and its vast array of benefits and uses -- doesn't diminish the need for eyes-open recognition of the big risks.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
artificial intelligence
Technology 10.14.22
Home Tech Influencer Honored With Leaders In Other Sectors
Toll Brothers president of Smart Home Technologies Felicia Ratka recognized by Women We Admire as a Top 50 Tech leader.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 10.27.21
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Leadership 10.20.21
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Policy 09.02.21
In Digital ID Era, Property And Privacy Enter Brave New World
The inevitability of an industry standard property identification record -- and its vast array of benefits and uses -- doesn't diminish the need for eyes-open recognition of the big risks.
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