Marketing & Sales

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

Marketing & Sales

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.

Marketing & Sales

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.