TBDaffordability
Leadership
Jurney Mapping: Wade Jurney's Pursuit Of Affordability Continues
A go-big and go-bold homebuilding start-up strategy may sound counterintuitive in the throes of what looks to be a hard patch for housing. Wade Jurney and his to National Home Corp. co-founders, Michael Bergman, and Gregg Erickson, beg to differ.
Together with
Mosaic
Land
Locals Got Hammered In '20 to '22 Housing Boom ... How About Now?
Hometowners often got priced-out as transplant refugees anted up ever higher prices for active for-sale inventory during the rush. Maybe some of that standing spec inventory can now price-in people who helped make those hot markets hot.
Architecture
Last Crisis, Builders Blasted Into 2020s Tech — Next Up Now?
In the building technology, finance, real estate, and policy axis lie solutions consumer households will embrace and value 'for financial reasons.'
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Leadership
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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affordability
Leadership 10.20.22
Jurney Mapping: Wade Jurney's Pursuit Of Affordability Continues
A go-big and go-bold homebuilding start-up strategy may sound counterintuitive in the throes of what looks to be a hard patch for housing. Wade Jurney and his to National Home Corp. co-founders, Michael Bergman, and Gregg Erickson, beg to differ.
Land 08.12.22
Locals Got Hammered In '20 to '22 Housing Boom ... How About Now?
Hometowners often got priced-out as transplant refugees anted up ever higher prices for active for-sale inventory during the rush. Maybe some of that standing spec inventory can now price-in people who helped make those hot markets hot.
Architecture 07.29.22
Last Crisis, Builders Blasted Into 2020s Tech — Next Up Now?
In the building technology, finance, real estate, and policy axis lie solutions consumer households will embrace and value 'for financial reasons.'
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Leadership 07.15.22
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
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