Marketing & Sales

From Transact To Transform: How To Sell To 55+ Buyers

Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.

Marketing & Sales

These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals

When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.

Marketing & Sales

From Daunting To Doable: How To Get Baby Boomers To Move

When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.

Marketing & Sales

Stand Out From The Pack In Attracting 55+ Homebuyers

Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.