Marketing & Sales Builders Tangle To Keep Buyers In The Game, Off The Sideline The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales Resiliency Test: A New Playbook For Weakening Consumer Mojo What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Land Lennar's Long-Planned 'Spin' Is Set In Motion As An Asset-Light Future Arrives This move underscores a broader trend towards the "asset-light" business model, which is now widely being adopted by major homebuilding enterprises, public and private.
Leadership Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership New Building Talent Foundation Push: Upskill Current Frontline Workers A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
