TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
A Sneak Preview Of '25: A Tale Of Two Homebuilding Markets
As the housing market faces shifting demographics, affordability pressures, and regional disparities, the year ahead will favor the well-capitalized and operationally agile.
Together with
John Burns Research & Consulting
Marketing & Sales
Homebuilding's Top 10 Trends In '24: No. 9 Tons Of Grand Opens
'Coming soon' and 'Grand Opening' pins on homebuilding operators' local area "find your new home" neighborhoods scheduled to open in early 2024 are – quite literally – all over the map in the nation's hotbeds of new construction and real estate.
Technology
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Marketing & Sales
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Together with
New Home Star
Marketing & Sales
Here's What's At The Root Of A Resilient Plan Post NAR Verdict
While either direct or knock-on effects of the ruling against the NAR remain in the more-questions-than-answers mode, three root-cause matters make up the opportunity-risk axis for homebuilders and their customers.
Together with
New Home Star
Marketing & Sales
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
