Marketing & Sales
A Sneak Preview Of '25: A Tale Of Two Homebuilding Markets
As the housing market faces shifting demographics, affordability pressures, and regional disparities, the year ahead will favor the well-capitalized and operationally agile.
Together with
John Burns Research & Consulting
Marketing & Sales
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy.
Marketing & Sales
The Fallout: How Will The NAR Deal Impact New Home Sellers?
The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.
Together with
New Home Star
Marketing & Sales
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Together with
New Home Star
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.