TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Spring Selling Surprise: A New Mortgage Platform For Builders
The new correspondent lending platform—with eight lenders, including Rocket Mortgage—aims to deliver better rates, faster closings, and buyer-focused solutions in a challenging 2025 housing market.
Together with
New Home Star
Leadership
A Shrinking Middle Class Is Both A Risk And Upside For Builders
Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.
Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Marketing & Sales
New Home Building's Collision Course With Demographics
Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.
Marketing & Sales
Making The Case For 1st Time Buyers To Choose A New Home
Will a 'Year of Resolution' – particularly among young adult first-time buyers – continue to drive and define the dynamics of the 2024 selling season? Here's how that might work.
Together with
New Home Star
Marketing & Sales
Get CX Right Now, Or Else ... Set 7 Essentials For Customer Focus
"We are the last category in the world to adapt to modern customer experience and digital transformation,” said CEO and co-founder John Cecilian Jr.
