TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Spring Selling Surprise: A New Mortgage Platform For Builders
The new correspondent lending platform—with eight lenders, including Rocket Mortgage—aims to deliver better rates, faster closings, and buyer-focused solutions in a challenging 2025 housing market.
Together with
New Home Star
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Leadership
Tapping Linda Mamet As EVP, Tri Pointe's Tech-Fueled Future Accelerates
"We can now focus fully on ideas like a single source of truth. This means holistic integrations among our platforms – where information moves meaningfully in real-time, back-and-forth between what the customer is doing and what we are doing internally." -- Linda Mamet, EVP, Tri Pointe Homes
Marketing & Sales
Changemaker Phil Worland Remaps A Homebuilding Tech Pathway
In a new episode of The Builder's Daily's videocast series, TBD Player, Phil candidly explores the industry community's critical challenge to rethink its relationship with customers.
