TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
A Sneak Preview Of '25: A Tale Of Two Homebuilding Markets
As the housing market faces shifting demographics, affordability pressures, and regional disparities, the year ahead will favor the well-capitalized and operationally agile.
Together with
John Burns Research & Consulting
Leadership
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers
Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.
Marketing & Sales
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Marketing & Sales
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Leadership
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
