TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Leadership
Communities Grand-Open For Builders Into A Challenged Market
As many as 5,000 new neighborhoods are due to come online — representing hundreds of thousands of new-home lots already fully-invested in — and builders' next big challenge is to activate them come what may.
Marketing & Sales
Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast
Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.
Marketing & Sales
As Many As 32 Million New Home Buyers Priced Out In 36 Months
Greater risk to order backlogs and interest risks may come to light as consumer household incomes fail to keep pace with mortgage and price increase impacts.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
