TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
A Sneak Preview Of '25: A Tale Of Two Homebuilding Markets
As the housing market faces shifting demographics, affordability pressures, and regional disparities, the year ahead will favor the well-capitalized and operationally agile.
Together with
John Burns Research & Consulting
Marketing & Sales
As Many As 32 Million New Home Buyers Priced Out In 36 Months
Greater risk to order backlogs and interest risks may come to light as consumer household incomes fail to keep pace with mortgage and price increase impacts.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales
A Moment Of Truth For New Home Demand: Will Cancel Rates Rise?
To date, even as interest rates and inflation began to take a toll on qualified new-home buyers, builders remain confident their order backlogs will hold, with reinforcement buyer prospects waiting in the wings. Will that hold up?
Marketing & Sales
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
