Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Marketing & Sales
Research: Supply Constraint Is Not No. 1 Driver Of Housing Crisis
Findings imply that constrained housing supply is relatively unimportant in explaining differences in rising house prices among U.S. cities -- suggesting that easing housing supply constraints may not yield the anticipated improvements in housing affordability.
Marketing & Sales
Bad Data Bleeds Homebuilder Profits —Time to Stop the Loss
Hidden errors, fragmented systems, and outdated processes are eating into homebuilder margins. Industry experts reveal how better data can save time, cut costs, and boost profitability.
Together with
Cecilian Partners
Marketing & Sales
Ignite Power In A Place: Invite People Into A Neverending Story
In architect Kevin E. Kelley’s book, he outlines the value of place and shares how homebuilders and developers can create places that continuously evolve within new-home communities.