Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Architecture
Design For Now, Market To What Homebuyers Are Really Feeling
What 60 ideas from the IBS stage reveal about how design, messaging, and community can meet today’s buyers where they are — mentally, practically, and with empathy.
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
