Architecture
Generative Design: The New Competitive Leg-Up In Homebuilding
Higharc is redefining homebuilding by making generative design an essential core competency. This analysis explores how builders are leveraging AI-driven efficiency, adaptability, and precision to stay ahead in an evolving industry.
Together with
Higharc
Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Marketing & Sales
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
Leadership
Spring Leaning: Pulte's Plan To Excel, Adjust, Reset, And Roll
The burning question: How it is the Pulte team manages to improve on its gross margin edge over peers, and on the other hand projects it will continue to drive pace amidst building price and margin pressures in the horizon.
Leadership
What An Early 20th Century Architect Tells Us About Doing More With Less
When the choice is either to race to cut expense faster than revenue tracks downward, or to risk an unacceptable profit margin, a business leader's opportunity is to do more with less.
Architecture
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
