Where the business of housing comes home everyday.
Policy
Tariff Day in Homebuilder Land: Strategic Leaders' Call to Action
President Trump’s sweeping new reciprocal tariff regime sets off an urgent reality check for homebuilding leaders: Navigate rising costs, restore buyer confidence, and power forward—because no one else can.
Policy
This Missing Middle Adaptive Reuse Project Can Play In Peoria
Missing middle housing advocates focus on new construction but give little attention to how repurposing existing buildings can be a solution. A redevelopment of an old college building in New York City's Brooklyn offers an example of how it can be done.
Policy
Colorado’s Housing Crisis: Lower Barriers, Raise Capability
With a builder's legacy, a bipartisan movement gains momentum to reform regulations and spark housing affordability solutions.
Architecture
AI Crushes Missing-Middle Time And Cost Curves Toward Affordability
Developing multifamily rental and for-sale properties takes time — sometimes years -- depending on a labyrinth of zoning rules and the whims of local jurisdictions.
Leadership
Eastwood Homes, Napolitano Unite In Culture-First M&A Deal
In a rare private-to-private M&A deal, Eastwood Homes acquires Virginia’s Napolitano Homes—uniting two family-founded builders in a move that blends culture, strategic market expansion, product synergy, and generational transition.
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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TBDTechnology
New data, materials science, machine learning, communications, automation tools that transform the way it has always been done to 10 ways to do it better.
Technology
Brandon Elliott’s Next Big Thing: An Uber-Style Building Trades Platform
Together with
New Home Star
Together with
New Home Star
TBDArchitecture
Form and function meet solutions to the constant improvement of places we call home on this planet we call earth.
Together with
Higharc
Together with
Higharc
TBDCapital
From debt and lending to equity and strategic investment, how housing-as-a-solution drives financial equity expansion and growth.
Capital
Private Capital Strikes Again: Oak Knoll’s $130M Kickstart
Together with
Builder Advisor Group
Together with
Builder Advisor Group
Capital
Lennar Completes Millrose Spin-Off As MRP Lights Up The NYSE
Together with
Builder Advisor Group
Together with
Builder Advisor Group
TBDLand
The data, the deals, the intel to improve the value chain of people, property, product, price and placemaking.
TBDPolicy
Public sector impact on finance, building safety, the environment, tax, local economics, and land use must be reframed as partnership in solutions.
TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Bad Data Bleeds Homebuilder Profits —Time to Stop the Loss
Together with
Cecilian Partners
Together with
Cecilian Partners
TBDLeadership
TBDProducts
Value generators – backed by trusted partnerships – that make building better, make better buildings, make better builders, and make homes places people prosper.
Products
Brace for Impact: Builders Must Expect 2025 Supply Shocks ... Again
Together with
Boise Cascade
Together with
Boise Cascade
Together with
Boise Cascade
