TBDdesign technology
Technology
Design-Estimating Disconnects Cost Builders Time And Margin
Former builder-operators Brandon Pearson and Marcus Gonzalez share what’s broken—and how connected teams can win now and in 2030.
Together with
Higharc
Architecture
Beyond Blueprints: AI Alters Home Design, Development Calculus
In an exclusive one-on-one, Higharc co-founder and Special Projects leader Michael Bergin reveals how AI is eliminating homebuilding bottlenecks, cutting soft-cycle time, and transforming home design from an unpredictable process into a precise, real-time system.
Together with
Higharc
Architecture
Hope Springs Eternal In Fight To Innovate Housing Affordability
By framing housing development as a collective effort, Madelon's story underscores the importance of collaboration between the private sector, policymakers, and communities in creating housing attainability solutions.
Technology
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Architecture
'Value Engineering' 2023-Style Adds Real Value As It Cuts Cost
Value engineering needs a reset to satisfy both the business requirements to produce homes profitably in trickier times, and to win over customers whose discrimination and hesitation guards may go up at any moment.





design technology
Technology 07.01.25
Design-Estimating Disconnects Cost Builders Time And Margin
Former builder-operators Brandon Pearson and Marcus Gonzalez share what’s broken—and how connected teams can win now and in 2030.
Architecture 03.19.25
Beyond Blueprints: AI Alters Home Design, Development Calculus
In an exclusive one-on-one, Higharc co-founder and Special Projects leader Michael Bergin reveals how AI is eliminating homebuilding bottlenecks, cutting soft-cycle time, and transforming home design from an unpredictable process into a precise, real-time system.
Architecture 03.29.24
Hope Springs Eternal In Fight To Innovate Housing Affordability
By framing housing development as a collective effort, Madelon's story underscores the importance of collaboration between the private sector, policymakers, and communities in creating housing attainability solutions.
Technology 12.10.23
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Architecture 10.06.23
'Value Engineering' 2023-Style Adds Real Value As It Cuts Cost
Value engineering needs a reset to satisfy both the business requirements to produce homes profitably in trickier times, and to win over customers whose discrimination and hesitation guards may go up at any moment.